Westpoint enters V8 Supercars with Dick Johnson
16/2/2005 18:41 (Press Release) -
The Westpoint Group, one of Australia's largest privately owned property and financial services companies has entered V8 Supercars as naming sponsor to one of the countries most famous, and most successful V8 teams: Dick Johnson Racing.
Announced today in Brisbane, Westpoint is delighted to be involved in the country's fastest growing sport.
"Westpoint is positioned for significant growth in the next decade and it needed an avenue to promote this, to not only a wide audience but a key target demographic; V8 Supercars and Dick Johnson allow Westpoint to achieve this," Westpoint Finance National General Manager Sean Niven said.
"We chose Dick Johnson Racing for a number of reasons: firstly the team has a following that other sports and teams can only dream of; to be linked to this gives Westpoint an immediate and sizeable profile.
"Secondly; Westpoint is impressed with how Dick Johnson Racing goes about doing business. We believe we share a similar operating ideology; we both carefully plan and rigorously execute everything we do. Our businesses are built on the basis of clear and strategic thinking and then forward success.
"It is also obvious that both Westpoint and Dick Johnson Racing, whilst different in what we do, operate in the same way. Our businesses are ever changing and to prosper we have to adapt to ensure success."
Westpoint's entry into V8 Supercars provides a different and exciting opportunity for it to better reach one of it target audiences.
"Westpoint is attracted to V8 Supercars for demographic reasons," Sean Niven said.
"Like DJR, Westpoint expects to get a lot out of this sponsorship arrangement and looks forward to an exciting future."
Release Date: 08/02/2005
Westpoint - DJR
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