Wypall joins FPR at Bathurst
10/10/2004 7:23 (Press Release) -
The Ford Performance Racing (FPR) V8 Supercar team announces a new strategic marketing alliance with the highly successful icon Australian manufacturer and marketer Kimberly-Clark Professional commencing from this weekend's Bob Jane T-Marts 1000 at Bathurst.
Promoting the company's WYPALL® Performance Cleaning Cloths, the WYPALL® logo will be featured on both FPR Falcons at Bathurst and during the 2005 Australian V8 Supercar Championship Series.
Kimberly-Clark Professional has selected FPR to gain broad WYPALL® brand awareness within the industrial and workshop based market segments.
The blue oval team has been a long term user of Kimberly-Clark Professional industrial cleaning cloths throughout the Ford Peformance Vehicles (FPV) and engine manufacturing facilities, making this marketing alliance a highly visible and practical showcase for the WYPALL® product range.
The WYPALL® logo will be visible on the lower front spoiler of the CAT FPR Falcon being driven by triple V8 Supercar Champion Craig Lowndes and double V8 Supercar Champion Glenn Seton at Bathurst this weekend. The WYPALL® logo will also be featured in the same location on the Ford Credit FPV Falcon to be raced by double British Touring Car Champion Alain Menu and 1998 Australian Formula Ford Champion Adam Macrow at this Sunday's grueling six and a half hour test of
man and machine.
FPR Sponsorship Manager Simon Derrick warmly welcomes Kimberly-Clark Professional to the list of high profile companies that have selected FPR as their marketing platform to promote performance.
“We look forward to working with Kimberly-Clark Professional to showcase the WYPALL® product range within the high-performance environment of FPR and FPV.
"This represents a perfect fit between our organizations by providing broad target market exposure for the WYPALL® product range and by delivering our team direct operational improvements," he said.
According to Victor Jaja, Head of Marketing for Kimberly-Clark Professional,“Our WYPALL® wipers are all about high performance. We’re thrilled to be associated with Ford Performance Racing, the V8 Supercar team that epitomizes performance and professionalism”.
Aside from WYPALL® industrial wipers, the Kimberly-Clark Professional product range includes KLEENEX® and SCOTT® Tissue Products, WORKFORCE® Xtra Wipers and KLEENGUARD® Overalls.
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