V8 Supercar Championship series broadcast live in Shanghai
8/10/2004 22:09 (Press Release) -
The V8 Supercar Championship Series will be shown live on Shanghai and Chinese television, starting with the Bob Jane T-Marts 1000 at Bathurst this weekend.
Shanghai free to air television reaches audiences of 130 million across the country and will broadcast the entire V8 Supercar Championship ahead of the series debut in the Chinese city next year.
The Grandsports Channel will host the coverage while Dragon Star TV will take the V8 Supercar Series to a nationwide audience across China and other parts of Asia. Dragon Star covers 27 capital and 100 other cities across China. Network 10 is providing the coverage.
“This is an extremely significant announcement for our championship,” Australian Vee Eight Supercar Company (AVESCO) Chief Executive Wayne Cattach said today.
“We recognise that our series is a largely unknown quantity in China and the need to bring it to the people. Raising awareness of our series is an integral key to our success in June next year.
“The championship was warmly welcomed by the people of China at our official sanction signing agreement in Shanghai earlier this year and has certainly captured the interest of the media.
“We had an on-track presence during the Chinese Formula One Grand Prix at the Shanghai International Circuit where we will race next year and it was highly popular during the F1 weekend.
“Building our brand in the region is certainly a challenge that we are excited about.”
Grandsports and Dragon Star TV will start their broadcast at Bathurst this Saturday and Sunday from noon to 2.30pm Chinese time.
China has already accessed the series through CCTV where several hundred million people watch every round of the V8 Supercar Championship Series.
The Bathurst 1000 will be live on Network Ten on Friday (1300-1600), Saturday (1200-1700) and Sunday (0700-1700). Stay tuned to Network Ten news and Sport’s Tonight for daily updates.
The race will also reach North America (Speed Channel), throughout Europe (MotorsTV), U.K. (Five), China (CCTV), Shanghai (Grandsports, Shanghai Television Station - LIVE) New Zealand (TV One - LIVE) South Africa (SABC), Argentina (TyC Sports) and Asia Pacific (ABCAP).
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