New Mobil-Ford-BJR Partnership
20/3/2004 7:41 (Press Release) -
Leading Ford V8 Supercar team, Brad Jones Racing (BJR) today announced a major associate partnership with Mobil Oil Australia. The arrangement strengthens Mobil’s ties with Ford and one of its favourite factory backed racing teams.
“We’re honoured that Mobil have chosen BJR as their platform to be involved with a factory Ford V8 Supercar team,” said Team Principal, Brad Jones.
“Mobil will join BJR as a major partner with signage on our front bumper and of course we will now exclusively use Mobil products. We are thrilled to have Mobil 1 in our race engines as its reputation in V8 Supercar engines is legendary.”
“The deal will also see John [Bowe] and myself appearing at a number of Mobil client functions and internal conferences and assisting in their marketing efforts,” Jones added.
The significance of the partnership is portrayed with the extent of the Mobil branding on the Brad Jones Racing Falcons. Both Brad Jones’ and John Bowe’s XR8 Supercars will carry Mobil livery on both front sides of the spoiler. Andrew Jones’ Konica Minolta V8 Supercar will also use Mobil products exclusively.
“It is a win-win situation for both Mobil and us and we’re really looking forward to working with their team in the coming years,” Jones concluded.
Mobil Oil Australia have a long-standing relationship with Ford Australia as an original equipment lubricant supplier and have a history of supporting Ford’s commitment to V8 Supercars. Over the past few decades they have sponsored Glen Seton, Craig Lowndes and Peter Brock in the Ford Sierra’s.
“We’re delighted to be back supporting a Ford team through our partnership with Brad Jones Racing. Their highly professional attitude, their performance in the big races and their ability to service their sponsorship base were some of the key aspects that made them a perfect fit “ said Mobil Oil Australia’s Motorsport Manager, Tom Henry.
“Our association with Brad Jones Racing will not only benefit the race team and Mobil but the legions of our customers who are Ford fanatics as well,” Mr Henry concluded.
Release Date: 19/03/2004
Brad Jones Racing
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